Professor Cha Comments on Bill O'Reilly's Departure from Fox News

Tuesday, April 25, 2017
Caricature of Bill O'Reilly holding phone and beverage

NBC NEWS -- “This can definitely serve as an opportunity for the Fox News channel to build fresh images for their news programs, strengthen their relationship with existing viewers and attract new audiences,” said Jiyoung Cha, assistant professor in the Department of Broadcast and Electronic Communication Arts at San Francisco State University.

“In general, on-air personalities play an important role in establishing brand awareness, recognition and loyalty to news networks and programs,” Cha said.