Wednesday, February 18, 2015
SAN FRANCISCO CHRONICLE -- The stARTup Art Fair premieres May 1 – 3 at Hotel del Sol, which is a 1950s-style motor lodge with a pool in the courtyard, in the Marina District. Fifty artists will get a room each for a three-day solo exhibition. Going from room to room will be an experience akin to the famed Art Motel in SOMA 25 or 30 years ago. San Francisco artist Ray Beldner and former gallery owner Steve Zavattero are putting stARTup together so that each artists keeps 100% of sales proceeds and there is plenty of demand for a room. The selection committee includes a chief curator at SFMOMA and Paul Mullins, an Art professor at San Francisco State.