The Hard Times: Alum Matt Saincome's Launches Satirical Punk Rock News Site

Wednesday, January 28, 2015
EAST BAY EXPRESS -- “I’ve been into punk and hardcore my whole life,” said Matt Saincome, the local writer and musician who launched the site in November. “One thing I’ve noticed is that punks have a hard time laughing at themselves.” In a way, he continued, “punks are the worst audience to make a joke to.” The numbers suggest otherwise. Saincome, 24, said that The Hard Times garnered more than a million views in its first five weeks. Bylines are attributed collectively to The Hard Times staff, an assortment of more than 60 people. “The site — like most projects in punk — loses money,” Saincome said. A recent graduate from San Francisco State University with a degree in Journalism, Saincome is a freelancer for SF Weekly and Vice. His website, launched with modest expectations, has accrued contributors from prominent media outlets such as Spin, Complex and The Daily Show.