Whether promoting an event, boasting about scholarly and creative achievements, or producing student recruitment material, there’s a lot to communicate about our College! Look to this page as a resource for college communicators to help align marketing efforts with institutional objectives and initiatives.
The LCA Communications Team is here to help others in the College who are tasked with communications responsibilities. We act as a point of contact for communications resources produced by our team as well as those managed by Strategic Marketing and Communications, which provides university-wide branding guidelines.
Show the College and University some love by including both LCA and SF State logos when producing printed materials including brochures, booklets, invitations, and flyers. Alternatively for LCA, in lieu of a logo, please make reference to the “College of Liberal & Creative Arts” in your printed material.
A few examples:
One color (black), color
SF State + LCA combined: one color (black), color
SF State logos
Horizontal logo (intended for collateral aimed at audiences off campus): one color (black), color
Vertical logo (use this logo when you have restricted horizontal spacing and for all on-campus uses): one color (black), color
Additional SF State identity resources
Use the SF State Editorial Style Guide when communicating to your audiences to help craft consistent and appealing messages.
Social media best practices
Good social media starts with strong strategy. Use the SF State Social Media Best Practices Guide to help you effectively leverage social media channels to amplify your message.
Before planning your next ad campaign, be sure to reference the Strategic Marketing and Communications requirements on paid advertising.
We’re here to help! If you have questions about the branding topics covered on this page or perhaps an area not covered, please contact Chris Clark at firstname.lastname@example.org.