THE HUNDREDS -- Having spent five years in San Francisco, the city where he graduated from college (SF State), the IF and Company founder recognizes that even though the cost of living up north is higher than Beverly Hills, you won’t find the same levels of clout up there. Littered with Ferraris, Rolls Royces and Lamborghinis, 90210 is the destination for anybody who’s become famous by entertaining or by using “the apps” — YouTube, Instagram, Vine, Snapchat, etc. — a phenomenon we see all too often.
What most people may not know is that Ben started out in the music industry, deejaying and even producing for Dr. Dre. However, those days were never as fulfilling as being able to work for himself and call his own shots. Now, he’s created custom jewelry pieces for artists spanning many music genres and generations, from Drake and Kanye West to John Mayer and Justin Bieber.