Alum Chad Goodman: Entrepreneur Brings Innovation to Classical Music

Tuesday, June 21, 2016
FORBES -- As the founder of Elevate Ensemble, Chad has taken his classical training as a professional trumpet player and combined it with the entrepreneurial spirit of San Francisco, where he moved in 2011 for grad school at SF State. The result is a truly innovative approach to building and sustaining an arts nonprofit that many larger organizations (as well as any startup that is trying to think diagonally about innovation) might want to take a look at. “I founded Elevate Ensemble in 2014 with the desire to reimagine the classical music experience: who it’s for, where it happens, what it means, and how it’s done,” he says. “Elevate is a flexible music ensemble, a kind of pop-up orchestra, that can easily pick up and go where it pleases, giving more people the opportunity to experience live performances of the music we love so much. “ ... We just wrapped up our second season which consisted of seven events in addition to a semester-long residency at San Francisco State University.”