LCA Branding Guidelines

Whether promoting an event, boasting about scholarly and creative achievements, or producing student recruitment material, there’s a lot to communicate about our College! Look to this page as a resource for college communicators to help align marketing efforts with institutional objectives and initiatives.

The LCA Communications Team is here to help others in the College who are tasked with communications responsibilities. We act as a point of contact for communications resources produced by our team as well as those managed by University Communications, which provides university-wide branding guidelines.

Visual branding

Show the College and University some love by including both LCA and SF State logos when producing printed materials including brochures, booklets, invitations, and flyers. Alternatively for LCA, in lieu of a logo, please make reference to the “College of Liberal & Creative Arts” in your printed material.

A few examples:

  • Chowdury event 2014
  • Menuhin event 2016
  • Polisci event 2015
  • klein event 2015
  • okey ndibe event 2015
  • learned lady event 2015

LCA logos

One color (black), color

  •  color
  •  b&w

SF State + LCA combined: one color (black), color

  •  color
  •  b&w

SF State logos

Horizontal logo (intended for collateral aimed at audiences off campus): one color (black), color

  •  color
  •  color

Vertical logo (use this logo when you have restricted horizontal spacing and for all on-campus uses): one color (black), color

  •  color
  •  color

Additional SF State identity resources


Editorial style

Use the SF State Editorial Style Guide when communicating to your audiences to help craft consistent and appealing messages.


Social media best practices

Good social media starts with strong strategy. Use the SF State Social Media Best Practices Guide to help you effectively leverage social media channels to amplify your message.


Advertising

Before planning your next ad campaign, be sure to reference the University Communications requirements on paid advertising.


Questions?

We’re here to help! If you have questions about the branding topics covered on this page or perhaps an area not covered, please contact Chris Clark at cclark@sfsu.edu.